What strategies has LEGO employed to collaborate with various entertainment franchises (e.g., Star Wars, Harry Potter), and how have these partnerships impacted the brand's popularity and product offerings?

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on June 05 2025 at 10:06 PM in LEGO

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What strategies has LEGO employed to collaborate with various entertainment franchises (e.g., Star Wars, Harry Potter), and how have these partnerships impacted the brand's popularity and product offerings?